Massimo Mischi has won the final of the Best Innovator Group (BIG) Award, a contest between faculties organized by the TU/e. Dr. Mischi's presentation, representing the Electrical Engineering Faculty, focussed on his research aiming at prostate cancer detection by contrast enhanced ultrasonography. The format of the contest comprised an additional pitch presentation showing the relevance of the research carried out by the candidate. Prof. Wijkstra, Head of Urology Research at the AMC University of Amsterdam, gave an impressive pitch presentaion supporting Dr. Mischi. He stressed the limits of current invasive diagnosis based on systematic biopsies.